Hey, I’m Justin

Professionally, I’m a Melbourne based digital marketer, creative thinker, strategist and team member. Currently, working as the Performance Media Lead at the AFL.

Personally, despite being a digital professional, I try to live a relatively analogue and outdoors life. You can often find me collecting records, DVD’s or searching for the best cinnamon bun in Melbourne.

Work With Me

Speaking Bookings

Learn With Me

Work with me

  1. Social Media Advertising
  2. Search Engine Marketing
  3. Audio & Video Marketing
  4. Strategy Development

I am currently taking on a limited volume of project work with businesses around Australia.

This is served under the umbrella of Ahoy! Performance Marketing.

I know that navigating the seas of information around digital and performance marketing can be overwhelming and tricky. That’s where Ahoy! comes in. The focus is to deliver transparent, quality performance marketing solutions to help you achieve your goals.

I work with small business across a wide range of industries and am confident of being able to help you meet your objectives.

Are you a marketing or PR agency? Feel free to reach out should you have any overflow work, or leads that you cannot service, I’m happy to whitelabel my services to expand your offerings.

book me for your conference

SPEAK

See me at State of Social 2026, in Perth at Optus Stadium

What’s on my mind?

Stay tuned for any updates on my thoughts on marketing, sports, and more.

when is enough, enough?

THIS PIECE CAN BE READ IN FULL ON MY SUBSTACK Recently, I saw this post from Instagram user @thriftandthrivewithkayla was taken aback by three main things. Firstly, Kayla is a great creator and you should absolutely support her content and her small…

caution: your goals may be holding you back

why decentering the result is so important

is the traditional fan funnel being disrupted?

How the j-league is earning their place in culture.

Reach vs Attention | What even is awareness?

How does one even measure awareness these days?

High Impact Video Creative in Sports Marketing

How we educate AFL clubs and shape attendance outcomes

The Masters x Wrestlemania | 2 Sides of the Same Coin?

How two completely different sports are mastering fan experience